“Cake shows were getting saturated,” said Goldman, 36.
The bakery is in a state of transition as Goldman—TV star, bakery owner, and one of Yeskey's best friends—broadens his brand and opens Charm City Cakes West in Los Angeles in the next couple of months. "As hard as Willie tried to pronounce 'Jeffrey,' it kept coming out wrong," Duff says. Before he went on to study at the Culinary Institute of America and bake cakes for movie premieres and big-time events, Duff cooked at fast-food joints and greasy spoons in high school. In high school, Duff honed his artistic skills through graffiti — or "mural art," as he called it around his mom. Duff was born Jeffrey Adam Goldman — his older brother, Willie, is responsible for his nickname, Duffy.Before settling on a more family-friendly title for TV, the show's producers considered the names Bake It to the Limit; Charm City; and Doughboy. "Think back to how many weddings you attended where the wedding cake was beautiful but tasted like crap," Duff says."There are a few reasons for this, but the main problem is that whoever made the cake didn't make flavor and freshness a priority.